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새소식 매체 별 업데이트 뉴스 안내_20210603
<p><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 9pt; letter-spacing: -0.3px;">​안녕하세요. 이인벤션 관리자 입니다.</span></p><p><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 9pt; letter-spacing: -0.3px;">&nbsp;</span></p><p><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 9pt; letter-spacing: -0.3px;">온라인광고 관련 뉴스 및 관련 소식을 모아 제공해 드립니다.</span>&nbsp;</p><p><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 9pt; letter-spacing: -0.3px;">&nbsp;</span></p><p><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 9pt; letter-spacing: -0.3px;"></span><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">1. 가상과 현실을 잇는 메타버스가 온다… 광고·마케팅은 어떻게 달라질까</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><a href="http://www.brandbrief.co.kr/news/articleView.html?idxno=4275">http://www.brandbrief.co.kr/news/articleView.html?idxno=4275</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">2. [글로벌] 애플 정책 변경 후 안드로이드 스마트폰 광고 21% 급증</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://<a href="http://www.itdaily.kr/news/articleView.html?idxno=202932">www.itdaily.kr/news/articleView.html?idxno=202932</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">3. "돈 내고 콘텐츠 보세요"…네이버 vs 카카오 '구독채널' 격돌</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://<a href="http://www.hankyung.com/it/article/202105200395g">www.hankyung.com/it/article/202105200395g</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">4. [글로벌] 인스타그램-페이스북, 결국 '좋아요' 숫자 없애기로</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://<a href="http://www.techm.kr/news/articleView.html?idxno=84176">www.techm.kr/news/articleView.html?idxno=84176</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">5. 의료기기협회, 광고 자율심의기구 신고 준비</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><a href="http://www.bosa.co.kr/news/articleView.html?idxno=2151585">http://www.bosa.co.kr/news/articleView.html?idxno=2151585</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">6. 로톡 "광고금지한 변협 규정은 위헌"…헌법소원 청구</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://newsis.com/view/?id=NISX20210531_0001458641&amp;cid=10203</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">7. 선관위 정치관계법 개정의견 제출 "종편에서도 선거 광고·연설 허용"</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://m.mbn.co.kr/news/all/4510719</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">8. 구글, 6월부터 새 정책 적용… 어떻게 바뀌나</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://<a href="http://www.sisaweek.com/news/articleView.html?idxno=144466">www.sisaweek.com/news/articleView.html?idxno=144466</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">9. 카카오판 클럽하우스 '사운드K' 나온다</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://<a href="http://www.mk.co.kr/news/it/view/2021/05/512978/">www.mk.co.kr/news/it/view/2021/05/512978/</a></span></font><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 9pt; letter-spacing: -0.3px;">&nbsp;</span></p>
새소식 매체 별 업데이트 뉴스 안내_20210520
<p><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 9pt; letter-spacing: -0.3px;">​안녕하세요. 이인벤션 관리자 입니다.</span></p><p><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 9pt; letter-spacing: -0.3px;">&nbsp;</span></p><p><span style="font-size: 9pt; font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; letter-spacing: -0.3px; box-sizing: border-box; outline: none;">온라인광고 관련 뉴스 및 관련 소식을 모아 제공해 드립니다.</span></p><p><span style="font-size: 9pt; font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; letter-spacing: -0.3px; box-sizing: border-box; outline: none;">&nbsp;</span></p><p><span style="font-size: 9pt; font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; letter-spacing: -0.3px; box-sizing: border-box; outline: none;"></span><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">1. SNS 활용 마케팅 서비스 특허출원 급증…5년간 연평균 28%↑</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://<a href="http://www.mk.co.kr/news/culture/view/2021/05/470874/">www.mk.co.kr/news/culture/view/2021/05/470874/</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">2. 뷰티업계, ‘배달서비스’ 경쟁 치열</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><a href="http://www.sisaweek.com/news/articleView.html?idxno=144099">http://www.sisaweek.com/news/articleView.html?idxno=144099</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">3. 全세대 취향저격 오디오 콘텐츠...플랫폼 기업들도 앞다퉈 확장</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://<a href="http://www.sedaily.com/NewsVIew/22MDDI4DJT">www.sedaily.com/NewsVIew/22MDDI4DJT</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">4. KISA, 앱마켓 인앱결제 실태조사 나선다</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><a href="http://www.digitaltoday.co.kr/news/articleView.html?idxno=402582">http://www.digitaltoday.co.kr/news/articleView.html?idxno=402582</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">5. [이성엽의 IT프리즘] 맞춤형 광고와 프라이버시 경쟁력</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://<a href="http://www.news1.kr/articles/?4303526">www.news1.kr/articles/?4303526</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">6. 네이버, 유료 콘텐츠 플랫폼 시범서비스</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="letter-spacing: -0.3px;">https://<a href="http://www.hani.co.kr/arti/economy/it/995008.html#csidx00bed3341de4928810f6096692efad4">www.hani.co.kr/arti/economy/it/995008.html#csidx00bed3341de4928810f6096692efad4</a>&nbsp;</span></font></p><p><span style="font-size: 9pt; font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; letter-spacing: -0.3px; box-sizing: border-box; outline: none;">&nbsp;</span></p>
새소식 매체 별 업데이트 뉴스 안내_20210507
<p><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 9pt; letter-spacing: -0.3px;">​안녕하세요. 이인벤션 관리자 입니다.</span></p><p style="box-sizing: border-box; outline: none; color: rgb(153, 153, 153); font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 14px; letter-spacing: -0.3px;"><span style="box-sizing: border-box; outline: none; font-size: 9pt; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="font-size: 9pt; font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; letter-spacing: -0.3px; box-sizing: border-box; outline: none;">온라인광고 관련 뉴스 및 관련 소식을 모아 제공해 드립니다.</span><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 14px; letter-spacing: -0.3px;">&nbsp;</span>&nbsp;&nbsp;</p><p>&nbsp;</p><p>1. 방통위, 지상파 중간광고 7월 1일 본격 시행</p><p>https://<a href="http://www.koit.co.kr/news/articleView.html?idxno=82807">www.koit.co.kr/news/articleView.html?idxno=82807</a></p><p>&nbsp;</p><p>2. "리모컨 쇼핑은 옛말"…홈쇼핑도 '모바일 퍼스트' 탈바꿈</p><p>https://biz.chosun.com/site/data/html_dir/2021/04/26/2021042600393.html</p><p>&nbsp;</p><p>3. "지상파 중간광고 도입되면…광고량 26%·광고시청시간 10%↑"</p><p>https://<a href="http://www.yna.co.kr/view/AKR20210430122200017?section=news">www.yna.co.kr/view/AKR20210430122200017?section=news</a></p><p>&nbsp;</p><p>4. "제품 받고 리뷰 썼다" 표기땐 처벌 못한다고?</p><p>https://<a href="http://www.mk.co.kr/news/society/view/2021/04/394126/">www.mk.co.kr/news/society/view/2021/04/394126/</a></p><p>&nbsp;</p><p>5. 댓글 쓰면 아이디 공개… '인터넷 준실명제' 법안 소위 통과</p><p>https://news.mt.co.kr/mtview.php?no=2021042717474432304</p><p>&nbsp;</p><p>6. “개인정보 분쟁조정 참여 의무대상 확대” 개인정보위, 보호법 개정 추진</p><p>https://asiae.co.kr/article/2021042709262926156</p><p>&nbsp;</p><p>7. 한무경 국회의원, ‘정부책임광고법’ 대표발의!</p><p><a href="http://www.gukjenews.com/news/articleView.html?idxno=2208916">http://www.gukjenews.com/news/articleView.html?idxno=2208916</a></p><p>&nbsp;</p><p>8. 네이버, 공정위 광고 규제에 쓴소리…"업계 자율 인정해야"</p><p><a href="http://news.bizwatch.co.kr/article/industry/2021/05/03/0026​">http://news.bizwatch.co.kr/article/industry/2021/05/03/0026​</a>&nbsp;</p>
새소식 매체 별 업데이트 뉴스 안내_20210426
<p><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 9pt; letter-spacing: -0.3px;">​안녕하세요. 이인벤션 관리자 입니다.</span></p><p style="box-sizing: border-box; outline: none; color: rgb(153, 153, 153); font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 14px; letter-spacing: -0.3px;"><span style="box-sizing: border-box; outline: none; font-size: 9pt; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="font-size: 9pt; font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; letter-spacing: -0.3px; box-sizing: border-box; outline: none;">온라인광고 관련 뉴스 및 관련 소식을 모아 제공해 드립니다.</span><span style="font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 14px; letter-spacing: -0.3px;">&nbsp;</span>&nbsp;&nbsp;</p><p>&nbsp;</p><p>1. 서울 지하철부터 뉴욕 타임스퀘어까지… 광고에 힘 쏟는 증권사들</p><p>https://biz.chosun.com/site/data/html_dir/2021/04/09/2021040902071.html</p><p>&nbsp;</p><p>2. ‘바이럴/SNS마케팅’ 공고 4배 증가...온라인/모바일 광고 활동 늘어난 탓</p><p><a href="http://www.recruittimes.co.kr/news/articleView.html?idxno=88491">http://www.recruittimes.co.kr/news/articleView.html?idxno=88491</a></p><p>&nbsp;</p><p>3. 지난해 미 디지털광고 코로나19에도 12% 성장…158조 규모</p><p>https://<a href="http://www.yna.co.kr/view/AKR20210408135600009">www.yna.co.kr/view/AKR20210408135600009</a></p><p>&nbsp;</p><p>4. 온라인 시장의 확대 및 이커머스 쇼핑 증가, 아마존·룸에이 등 매출 신장세</p><p><a href="http://www.dt.co.kr/contents.html?article_no=2021041602109923805009">http://www.dt.co.kr/contents.html?article_no=2021041602109923805009</a></p><p>&nbsp;</p><p>5. 코로나19로 온라인 쇼핑·음식 배달 늘었다…지난해 O2O 거래액 30% 증가</p><p>https://<a href="http://www.bloter.net/newsView/blt202104080011">www.bloter.net/newsView/blt202104080011</a></p><p>&nbsp;</p><p>6. ‘저녁 인터넷 있는 삶’, 저녁 6시 이후 인터넷 사용자 7%P 증가</p><p>https://<a href="http://www.fetv.co.kr/news/article.html?no=82011">www.fetv.co.kr/news/article.html?no=82011</a></p><p>&nbsp;</p><p>7. “맞춤형 광고는 상식이자 편익… 규제할 필요 없다”</p><p>https://platum.kr/archives/161356</p><p>&nbsp;</p><p>8. '코로나19 예방' 허위 광고 근절…온라인 판매 위주로 점검</p><p>https://kizmom.hankyung.com/news/view.html?aid=202104203588o&amp;cid=3006​<span id="husky_bookmark_end_1619408752981"></span></p>
새소식 매체 별 업데이트 뉴스 안내_20210324
<p><span style="font-size: 9pt; color: rgb(0, 0, 0); font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; letter-spacing: -0.3px;">​안녕하세요. 이인벤션 관리자 입니다.</span></p><p style="box-sizing: border-box; outline: none; color: rgb(153, 153, 153); font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 14px; letter-spacing: -0.3px;"><span style="box-sizing: border-box; outline: none; font-size: 9pt; color: rgb(0, 0, 0);">&nbsp;</span></p><p><span style="color: rgb(0, 0, 0); font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; letter-spacing: -0.3px; box-sizing: border-box; outline: none; font-size: 9pt;">온라인광고 관련 뉴스 및 관련 소식을 모아 제공해 드립니다.</span><span style="color: rgb(0, 0, 0); font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 14px; letter-spacing: -0.3px;">&nbsp;</span>&nbsp;</p><p><span style="color: rgb(0, 0, 0); font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 14px; letter-spacing: -0.3px;">&nbsp;</span></p><p><span style="color: rgb(0, 0, 0); font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 14px; letter-spacing: -0.3px;"></span><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;">1. 클럽하우스, 수익화 첫 발 뗏다…자체 호스트 모집 나서</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;">https://<a href="http://www.edaily.co.kr/news/read?newsId=03165206628983976&amp;mediaCodeNo=257&amp;OutLnkChk=Y">www.edaily.co.kr/news/read?newsId=03165206628983976&amp;mediaCodeNo=257&amp;OutLnkChk=Y</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;">2. 쑥쑥 큰 라이브커머스…정치권 규제 움직임</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;">https://cm.asiae.co.kr/article/economy-all/2021031809205281642</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;">3. 중소기업에 더 가혹한 코로나19…힘 되는 혜택 없나요?</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;"><a href="http://www.joseilbo.com/news/htmls/2021/03/20210320419579.html">http://www.joseilbo.com/news/htmls/2021/03/20210320419579.html</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;">4. 팝업 스토어부터 라방까지…식품업계, 이색 랜선 마케팅</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;"><a href="http://www.thinkfood.co.kr/news/articleView.html?idxno=90499">http://www.thinkfood.co.kr/news/articleView.html?idxno=90499</a></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;"><br></span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;">5. 롯데의 '공격 DNA' 이번엔 중고나라 인수</span></font></p><p><font face="notosans, Malgun Gothic, Dotum, Arial, sans-serif"><span style="font-size: 14px; letter-spacing: -0.3px;">https://<a href="http://www.hankyung.com/economy/article/2021032342161">www.hankyung.com/economy/article/2021032342161</a></span></font><span style="color: rgb(0, 0, 0); font-family: notosans, &quot;Malgun Gothic&quot;, Dotum, Arial, sans-serif; font-size: 14px; letter-spacing: -0.3px;">&nbsp;</span></p>
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